Toca Boca, has announced a new collaboration with Pusheen to introduce new content in “Toca Boca World.” Pusheen, the beloved cat character known for her playful and relatable online presence, will infuse her cozy and humorous style into the game, providing players with a new way to engage with both brands. The collaboration centers around the concept of "No Plots, Just Vibes," encouraging players to create their own stories without set narratives. Drawing inspiration from meme culture and the idea of romanticizing everyday life, the content emphasizes simple, relatable moments, such as spending time with pets or relaxing at home, themes that resonate strongly with both Toca Boca and Pusheen’s audiences. The collaboration includes the Pusheen Style Pack, available in the in-app shop from Nov. 26. The pack features a range of outfits, accessories and hairstyles inspired by Pusheen, allowing players to customize their characters with Pusheen’s cozy, laid-back style. Additionally, a free gift event will take place from Nov. 21 – 25. During this event, players can claim exclusive Pusheen-themed items, including virtual pets Pusheen and Stormy and other surprises.
