We love talking about licensing in games.

No one really knew what to expect when a TV adaptation of Bethesda’s best-selling RPG series, Fallout, was announced back in July 2020. Fans were initially cautious, and rightly so.

The Transformers and Mob Control collaboration ran March 11–1 May and introduced two main features to the game: a special Transformers battle pass with some Transformers-themed rewards including Bumblebee as a champion, and a special limited-time event, Echoes from Cybertron, with a heavy focus on narrative elements.

We take a look at the recent Stumble Guys X Masters of the Universe integration. Does He-Man and his companions have the collective strength to win over the Stumble Guys crowd? Or was this an audience mismatch that missed the mark?

As the calendar turns to 2024, game developers and publishers are gearing up for another year of exciting opportunities to engage with their audiences. From major sporting events to cultural celebrations, the year is filled with holidays and events that offer a perfect platform for game developers to connect with gamers.

In our latest podcast, we interviewed Hubert Marczak, Senior Business Development Manager at Techland, about integrating licensed IPs into their games. Inspired by our conversation, it got us thinking about the benefits of incorporating speciality IPs into the video game industry, and why video game studios of all shapes and sizes can benefit from licensing IP correctly.

There is no end of video games using well-known franchises & IP to boost their user acquisition, retain their audience and monetise more effectively. So let’s break down the four core principles you need to keep in mind when choosing the right IP for your game. 

Despite Zuckerberg's unofficial cancellation of Meta's metaverse in April, metaverse platforms have continued to grow and attract new brands and licensors throughout 2023.

The Metaverse, a topic that seemingly everyone has an opinion on, opinions that can make it hard to understand what it actually is and how it can most effectively be leveraged within a brand or IP strategy.

A quick interview with Benjamin Anseaume, CEO of TA Publishing, on why he uses Layer to find the right IPs for his games.

Today we're excited to announce our partnership with Sanlo! 🏦Developers on Layer can now tap into Sanlo's $200M pool of capital to finance the cost of licensing IP through Layer.

When approaching an IP rights holder to try and secure the rights to use a property for your game, it’s important to be equipped with everything you need to satisfy the questions and criteria they use to assess gaming opportunities. Different IP rights holders (IP licensors) can have very different priorities and strict....

The business of building games is fiercely competitive, a well-crafted pitch deck can be the key in helping you get the right partner on board, and you’ll find yourself pulling it out again and again across all stages of bringing your game to market...