Barbie

Mattel in collaboration with Kluge Interactive, released Synth Riders Experience - Barbie Dance 'n Dream, a Barbie-themed dance experience for the virtual reality rhythm game Synth Riders. The game immerses players in the world of Barbie. Fans of all ages will have the opportunity to dance to the K-pop hit “Barbie Dreams (ft. Kaliii)” by FIFTY FIFTY from the film of 2023, “Barbie.” Entering a new reality in the dreamscape of Barbie, players can groove at the roller disco, soak up rays at the beach and dance in this immersive VR and Mixed Reality experience.

In “Barbie Project Friendship,” Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts team up to save the Malibu Waves Community Center with help from their friends and family. Fans can play as a single-player or in two-player local co-op mode to tackle minigames together. Players will unlock outfits, discover new community center areas and participate in activities. The game offers a range of accessibility features, including multiple difficulty levels for each minigame and an auto-win option, making it enjoyable for Barbie fans of all ages and skill levels.