Mattel in collaboration with Kluge Interactive, released Synth Riders Experience - Barbie Dance 'n Dream, a Barbie-themed dance experience for the virtual reality rhythm game Synth Riders. The game immerses players in the world of Barbie. Fans of all ages will have the opportunity to dance to the K-pop hit “Barbie Dreams (ft. Kaliii)” by FIFTY FIFTY from the film of 2023, “Barbie.” Entering a new reality in the dreamscape of Barbie, players can groove at the roller disco, soak up rays at the beach and dance in this immersive VR and Mixed Reality experience.